Logo — Typography
Relâche is a global avant-garde or contemporary composing and chamber orchestra group.
When designing these logos I wanted to lean into the uniqueness and musical components of this organization. My final two logo options are both typography based, though one leans more pictorial and the other is more type based.
My process when designing these logos involved research and sketching related to my research Relâche and composing groups. This project did not lend itself to a full pictorial logo because composing groups encompass more than one instrument or type of music. After defining my two best ideas I worked on refining and perfecting each element.
Similarly with my process for designing my logos I wanted a more creative and experimental business card and animation. For my business card the bolded ‘â’ in the word Relâche inspired me to split the work between both sides of the card. For the animation, because the letter was deconstructed the animation shows the logo being reconstructed.